Posted at 16th of Mar, 11:23

You’ve already perfected your brand identity and story, and now it's time to translate your narrative into captivating visuals that complete your whole package. A powerful design has best impact when narrating the story of your brand. If your design makes an impression, audience bonding will come naturally.

Consider such questions about your end user for maximum results:

What value does your brand add to the customer?What makes your brand authentic?What reaction does your brand attempt to evoke?

How these factors are expressed through your design will be crucial in passing on the core identity of your brand and allowing consumers to connect, and result having them feeling satisfied and wanting more. Developing brand attributes through your designs, while keeping them very simple will allow your consumer to recognize you and become familiar with what your brand stands for; be it in in stores, online, through advertising, or anywhere else.

Posted at 10th of Mar, 06:36

Should Politics and Marketing Ever Mix?

On the occasion of the new version of the executive order Trump signed this week, (which leaves the long-term process to restrict visas and refugee admissions in place, but with limited temporary measures. Learn more here) let’s speak about the previous Trump refugee/visa ban and about how and why different businesses became a part of it. And as a business, should you even get into the political mess or simply stay out?

Posted at 08th of Mar, 03:06

When it comes to marketing and PR, there is no perfect science; we are dealing with people after all. At iNexxus though, we’ve got it down to as close to a science as you can make it. If you want to run a successful campaign follow these tips and avoid these pitfalls to ensure your success!

 

  • Specific - What exactly do you want to achieve?

  • Measurable - How will you be able to keep measure of it?

  • Achievable - How will you be able to attain it within your budget?

  • Realistic - Are your goals realistic with regard to your resources / time frame?

  • Timed - What kind of timeframe are you looking at?
Posted at 06th of Mar, 04:01

 

An infographic is essentially a visual representation of text and statistics. Rather than having blocks of text, an infographic is a simple way for an easier read and successful processing of the information.

People, especially in this era are more visual, they like looking at the pictures or headlines before getting to the text and may not even get  to the meat of the story. What journalists and content-writers do today is tightly press their stories, shrinking them and adding more visuals just to get their first couple of lines read. Scientifically we only remember 20% of what we read; 90% of what the brain processes is visual in one way or another.  

The most shared and liked things on social media... Read more

Posted at 03th of Mar, 15:34

This article you are about to read decodes ten easy steps on how, and why to promote your brand and, business. The necessary tools to make sure your message and word is by, captivating, describing, communication building and the most important one of all, expanding your horizons. This is where social media kicks in and, does not give up (donut pun below) on making sure it’s viewers are updated and continuously interested in what you have to offer.

1) Make sure what you have is great! The first step to every commitment is to have confidence in your product, business or brand.Test out it out and present it in meetings, use media or other brands to show it’s success.


2) Narrow down your target audience, this is important to be able to...

Posted at 06th of Feb, 11:12

As we’ve all become extremely aware of televised marketing in this day and age, it has not only become ubiquitous, but can be at certain times, astronomically expensive. One of the most expensive spots to be aired on television is during the Super Bowl. It’s actually become almost sensational news, brands and companies are paying in the millions for but a simple 30 second ad. Is it worth it? Statistics deem it so. On average, football is a way of life for many people, in the States and around the world. Being the most looked forward to Football event of the year, the Super Bowl is reported to get somewhere between 110 to 115 million viewers. Out of those viewers, many fans will be so enthralled with the idea of not missing a single minute that they won’t budge from their seats for the entire duration of the viewing. From a marketing perspective, you couldn’t ask for a better audience to advertise with. When the numbers became viral people were shocked to see the price tag attached to the commercials. Ever since (the year) 2000, where the price was reported to have been 2.2 million dollars for a 30 second commercial (that’s $73,333 per minute!), the prices have risen and even almost doubled.

 

Recently INSEAD Knowledge published an article questioning one of the main beliefs in social media marketing. According to their new research, social media engagement does not always increase with the number of followers. There is a certain limit after which engagement starts to drop.

 

Posted at 14th of Jul, 04:24

Pokémon Go As a New Marketing Trend

Boost Your Exposure Online By Using These Simple Strategic Keyword Research Methods

10 Best Marketing Books Every Marketer Should Read in 2016

Posted at 29th of Feb, 15:17

Facebook CEO Mark Zuckerberg went ahead with the global release of Facebook Reactions

For many companies that want a change in their company, rebranding can seem necessary, but of course may appear a little intimidating. Many businesses therefore believe it is better to be safe rather than creative, and may stifle any new ideas that would require a change from the ordinary.

Posted at 19th of Jan, 04:53

The new ice cream from Ample Hills shows an interesting marketing trend we should all be aware of. Read on to discover how it can benefit your brand. 

A billboard suddenly appears in Times Square, bringing with it a possible hint and speculation that season six is ought to be all about Jon Snow. Game Of Thrones marketing lessons... 

Posted at 24th of Nov, 04:07

For Cyber Monday it is all the more important to offer something unique. With e-mail blasts, social media posts, and advertising already at an all-time high for the preceding Black Friday as well as Thanksgiving, potential customers are going to be very immune to any type of advertising that doesn’t have a “WOW” factor. That is why, based on over a decade of experience, we are offering 5 crucial tips for your business to stand out and attract customers this Cyber Monday.

American Thanksgiving is approaching fast, and businesses are joining the frenzy of coming up with new and creative ways to advertise, or interesting holiday-themed sales and offers that can set them apart. Before beginning your holiday campaign planning, here are some points to consider: 

 

That company is National Geographic. They were ranked No. 1 for the best engagement on Facebook, Twitter, and Instagram for the third quarter. Runner-ups included the NFL, WWE, NBA, and MTV. How does a company like National Geographic achieve this type of social following? While its household name of course contributes to the success, here are a few other reasons all companies can learn from:

 

With Halloween just around the corner, it is always a good idea to look back at some past Halloween-themed ad campaigns--from the good, the creative, to the downright disastrous.

For businesses and brands, holiday campaigns prove to be one of the most effective strategies to derive sale boosts, reputation enhancement, and customer engagement and loyalty, time after time. So on this Thanksgiving Day, let’s take a look at the brands that have seized the moment and have gone above and beyond to deliver exceptionally effective campaigns.

The iNexxus Blog

Everything you need to know on what is happening in the digital sphere, whether it's a provocative campaign going viral or the latest digital trend, we always try to keep our readers well-informed on what is happening in the Tech world and at iNexxus.

Contributors

Raffi Keuhnelian

CEO/Co-Founder

Anthony Katz

COO/Co-Founder

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