Facebook Creates a New Way to Push Video Content
Posted at 09th of Jul, 07:41

The social media platform is testing new "related videos" feature that presents popular videos similar to the video you finished watching on your mobile News Feed. A spokesperson from Facebook told Mashable, "This is a new feature we are testing on mobile to help people find more videos they might be interested in."


What’s new?


The idea is very similar to what YouTube does when you finish a video. Once you are finished watching a video on your News Feed, Facebook will offer the option to re-watch it or select a different, but related, video from a pool of videos selected by Facebook. As of now, according to TechCrunch, the feature is only available to a few select group of test users who are on iOS and Android devices.


Video Viewers


Facebook has been particularly focused on video this summer. This can be seen in the fact that last month Facebook changed its News Feed algorithm to highlight higher-quality videos. It determines the quality of a video not by noting the number of likes or if a user commented on a post, but rather by analyzing how long users actually viewed each video. Thus, Facebook identifies which users like videos and providing them with more videos to watch. These developments come after an announcement from the social media platform that users who viewed videos regularly on Facebook would see more videos on their News Feed.


Why Video?


These developments represents the first steps Facebook is taking to implement in-feed video advertisements. These Premium Video Ads will last 15-minutes and will be featuring a select group of unnamed advertisers. The ads will auto-play but will be soundless unless you click for the sound.


Finding the users that like video content will help the social media network find the portion of the users that will be most receptive to video ads. Similarly, it will allow Facebook to keep videos away from users who do not like seeing video content. This new recommended-video feature may give Facebook the chance to apply sponsored video content. That is once you finish watching a video a friend uploaded, Facebook could recommend that you either watch a video sponsored by an advertiser or brand.


These new developments will clearly change the way companies can advertise on Facebook and how user interact and impact their News Feed content.

Anthony Katz

Anthony Katz is a Canadian entrepreneur and a digital marketing expert. He has co-founded multiple startups and worked with Fortune 100 brands and artists to create innovative marketing campaigns and digital reputation. He has over 10 years of experience in the marketing industry and is a Google certified partner since 2010.

How to Create Your Brand Experience

You’ve already perfected your brand identity and story, and now it's time to translate your narrative into captivating visuals that complete your whole package. A powerful design has best impact when narrating the story of your brand. If your design makes an impression, audience bonding will come naturally.

Consider such questions about your end user for maximum results:

What value does your brand add to the customer?What makes your brand authentic?What reaction does your brand attempt to evoke?

How these factors are expressed through your design will be crucial in passing on the core identity of your brand and allowing consumers to connect, and result having them feeling satisfied and wanting more. Developing brand attributes through your designs, while keeping them very simple will allow your consumer to recognize you and become familiar with what your brand stands for; be it in in stores, online, through advertising, or anywhere else.

Politics-Marketing Mix? Starbucks and the Trump Ban

Should Politics and Marketing Ever Mix?

On the occasion of the new version of the executive order Trump signed this week, (which leaves the long-term process to restrict visas and refugee admissions in place, but with limited temporary measures. Learn more here) let’s speak about the previous Trump refugee/visa ban and about how and why different businesses became a part of it. And as a business, should you even get into the political mess or simply stay out?

10 Do’s and Don’t to Run a Successful PR Campaign!

When it comes to marketing and PR, there is no perfect science; we are dealing with people after all. At iNexxus though, we’ve got it down to as close to a science as you can make it. If you want to run a successful campaign follow these tips and avoid these pitfalls to ensure your success!


  • Specific - What exactly do you want to achieve?

  • Measurable - How will you be able to keep measure of it?

  • Achievable - How will you be able to attain it within your budget?

  • Realistic - Are your goals realistic with regard to your resources / time frame?

  • Timed - What kind of timeframe are you looking at?