Google Domains--for everyone
Posted at 25th of Jun, 02:43
Google has revealed that it is working on a domain registration service: Google Domains. Google shared publicly on "Google + Your Business" that Google domains will be "a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business - whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web.”

At the moment it’s in the early stages of development and only those that get invited may debut the beta version for now. The product aims to facilitate a seemingly difficult process, making it easier for small businesses to purchase and transfer domains onto Google. It is an innovative project that stems from their research that concluded that 55 percent of small businesses do not have a website.


Helping Companies Build an Online Presence


Google domains will act as a website's foundation and has partnered with website building providers such as Squarespace, Wix, Weebly, and Shopify to support hosting--since Google Domain’s won’t. The new product will allow one to buy and sell domains through the service, and unlike other domain websites that charge extra to register a domain privately--Google won’t. You are allowed to create up to 100 email addresses on a single domain and as many as 100 customized sub-domains.


Outstanding Features


Google Domains will expedite and assist those seeking to build their own sites by including comprehensive step-by-step assistance and making the creation process usable and accessible for all. Google Domains will have its own website building providers assisting customers along the creation process to help create websites that are appealing and useful to their customer base. For an additional cost, Google will offer secure and reliable hosting, customizable web templates. Similarly, you can purchase features such as e-commerce, drag and drop creation and mobile management--which requires no coding or expertise!


What This Means for Other Domain Sites


Google’s Domains will present a big challenge for other domain registrar businesses. One of the leading domain registrars, GoDaddy, prepared for public offering that could be worth more than $100 million. Although GoDaddy has about 57 million domains it manages--about 30 percent of the domain registrar market, the company has gone through great losses (of up to $200 million net losses compared to the $1.13 billion is amassed in revenue last year.)


The Future of Domains


Clearly, as seen by GoDaddy’s fate, Google Domains will significantly transform the market for Domain registrars just as it will for small businesses. We can expect countless restaurants and shops to now appear online, putting more people on the Google grid and changing the way we view family-owned mom-and-pop businesses.

Raffi Keuhnelian

Raffi Keuhnelian is an entrepreneur and an accomplished digital marketing professional from Montreal, Quebec. He successfully co-founded iNexxus, TikTakTo, and MusicPromoToday, and works with over 5000 independent artists, as well as Fortune 500 companies, such as Ford Motor Company, Corona, and SONY.

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