Now more than ever, there are so many opportunities for artists to distribute their original work straight to their fans; the goal would be to obtain new fans and go global. Although, piracy has made it difficult for artists to sell their music, live performances are more important than ever for artists to make a living.
So, how do musicians reach audiences, and where are their audiences? Fans are shifting to online services like Spotify and Pandora to stream and listen to music, but you have to figure out how to alert them and get them engaged with your up-and-coming tour.
To find the best solution, you must first understand the two forms of music marketing: Push Marketing and Pull Marketing.