Posted at 06th of Feb, 09:12

As we’ve all become extremely aware of televised marketing in this day and age, it has not only become ubiquitous, but can be at certain times, astronomically expensive. One of the most expensive spots to be aired on television is during the Super Bowl. It’s actually become almost sensational news, brands and companies are paying in the millions for but a simple 30 second ad. Is it worth it? Statistics deem it so. On average, football is a way of life for many people, in the States and around the world. Being the most looked forward to Football event of the year, the Super Bowl is reported to get somewhere between 110 to 115 million viewers. Out of those viewers, many fans will be so enthralled with the idea of not missing a single minute that they won’t budge from their seats for the entire duration of the viewing. From a marketing perspective, you couldn’t ask for a better audience to advertise with. When the numbers became viral people were shocked to see the price tag attached to the commercials. Ever since (the year) 2000, where the price was reported to have been 2.2 million dollars for a 30 second commercial (that’s $73,333 per minute!), the prices have risen and even almost doubled.

 

For many companies that want a change in their company, rebranding can seem necessary, but of course may appear a little intimidating. Many businesses therefore believe it is better to be safe rather than creative, and may stifle any new ideas that would require a change from the ordinary.

The new ice cream from Ample Hills shows an interesting marketing trend we should all be aware of. Read on to discover how it can benefit your brand. 

A billboard suddenly appears in Times Square, bringing with it a possible hint and speculation that season six is ought to be all about Jon Snow. Game Of Thrones marketing lessons... 

American Thanksgiving is approaching fast, and businesses are joining the frenzy of coming up with new and creative ways to advertise, or interesting holiday-themed sales and offers that can set them apart. Before beginning your holiday campaign planning, here are some points to consider: 

 

That company is National Geographic. They were ranked No. 1 for the best engagement on Facebook, Twitter, and Instagram for the third quarter. Runner-ups included the NFL, WWE, NBA, and MTV. How does a company like National Geographic achieve this type of social following? While its household name of course contributes to the success, here are a few other reasons all companies can learn from:

 

With Halloween just around the corner, it is always a good idea to look back at some past Halloween-themed ad campaigns--from the good, the creative, to the downright disastrous.

For businesses and brands, holiday campaigns prove to be one of the most effective strategies to derive sale boosts, reputation enhancement, and customer engagement and loyalty, time after time. So on this Thanksgiving Day, let’s take a look at the brands that have seized the moment and have gone above and beyond to deliver exceptionally effective campaigns.

As you might have already heard, your profile picture can soon become a profile video. With live video streaming services for celebrities and journalists, video autoplay rolling on newsfeeds, and now, profile videos, Facebook is becoming live with action and movement.

As a tribute to Disney Pixar Animation Studios' new film, “Inside Out,” Skype has made a few, new additions to its emoticons. From now on,  Joy, Sadness, Anger, Disgust and Fear, also known as "the little voices inside your head", will help the young and the old express their feelings in a more direct manner.

 
In recent years, marketers have shifted their attention to social media sites, and for a good reason. With the ever-growing activities, technological innovations, and the number of growing users, social media platforms are proving fruitful for brands. In the course of the past few years, social media sites have increased their user-friendliness, and have driven marketing to a whole new level. Moreover, programmers and advertisers are quickly developing new tools to ease the selection and purchasing process for customers, while inventing new and creative streams for advertising and capitalization. 
To keep up with the trends here are certain factors to bear in mind while planning your 2016 marketing strategy.

As time passes, and as more and more campaigns become successful through the use of social media and hashtags, more and more companies decide to market and promote products through what only a few years ago was deemed impossible.

Posted at 16th of Jul, 05:08

IKEA never fails to impress us with their unique commercial that all walks of life can relate to; all pun intended. The newest ad campaign, “Wonderful Everyday”, promotes how spaces are most used and when the day begins and ends.  This campaign illustrates their new line of products that will make your everyday appliances easy to use; so easy a monkey can do it.

As promised, iNexxus continues to look at companies which have excellently re-branded and reshaped their images to give them the upper leg in their respective industries today. With either a few strategic tweaks or major overhauls, brands like UPS, J.Crew and Burberry have established a completely different legacy in a very short time. To read the about the first five brands click here.

At last, more and more alcohol and spirits companies are embracing digital marketing. Alcohol brands can now target specific age groups, and avoid the 20 and under age group, with Facebook’s and Twitter’s growing sophisticated technologies. These brands are also discovering the power of data-driven marketing, and are producing exemplary results.

Just when you thought Coca Cola’s presence and campaigns couldn’t get any more unifying, they do just that. The legendary beverage has long portrayed and image of family and of unifying people from all walks of life. In this spirit, iNexxus is proud to present a timeline highlighting those unifying campaigns that were both successful and also subtly instilled values.

Thirty years after the inception of the Internet, two billion people were connected to the World Wide Web. Predictions run that only seven years will be necessary to connect the next two billion people.

The clip entitled “Rebel Spirit” aims to “celebrate [the] lifestyle” of Mountain Dew’s founding fathers. It also appeared to many to be mascot Willy the Hillbilly’s comeback, but if I were him, I’d think twice before affiliating myself with this campaign. For anyone still on the fence, as William Shakespeare would say, “Pause awhile. And let my counsel sway you”.

The tiny Swan Lake in Armenia, a country in the South Caucasus region of Eurasia, has been making a big splash all over the news and social media...if you catch my drift. Yes, by now everyone knows about Kanye West’s surprise concert in Yerevan and the unforgettable closing jump into the lake. With Kanye’s spontaneity and Kim’s social media know-how, the dynamic duo managed to rally over 5,000 people for a free concert in under half an hour. Now that is leadership in the digital age, ladies and gents!

For the average bloke, when someone says the word “whiskey” their first thought is probably no where near Japan. However, with the release of this latest ad, Japanese Suntory Whisky has thrown down the gauntlet in establishing itself as a serious and elegant player in the alcohol industry.

The iNexxus Blog

Everything you need to know on what is happening in the digital sphere, whether it's a provocative campaign going viral or the latest digital trend, we always try to keep our readers well-informed on what is happening in the Tech world and at iNexxus.

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