Cycling has become quite the subject in many advertising campaign lately. Just take a look at the many ads which were entered in the Cannes Lions festival. Also, there was the recent Life Paint Campaign by Volvo. In a word, as the world tries to recover from a well-established lazy and rather unhealthy lifestyle, cycling has quickly become the new black.

Posted at 10th of Apr, 03:23

If you plan to use the preservation and protection of human life as the foundation of just any ol’ ad campaign, ye be warned! Every one of us draws breath. Therefore, we all have a responsibility to uphold the integrity of our own existence. This applies to marketers especially, who have the power to influence large audiences with their content.

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