For many companies that want a change in their company, rebranding can seem necessary, but of course may appear a little intimidating. Many businesses therefore believe it is better to be safe rather than creative, and may stifle any new ideas that would require a change from the ordinary.

A billboard suddenly appears in Times Square, bringing with it a possible hint and speculation that season six is ought to be all about Jon Snow. Game Of Thrones marketing lessons... 

American Thanksgiving is approaching fast, and businesses are joining the frenzy of coming up with new and creative ways to advertise, or interesting holiday-themed sales and offers that can set them apart. Before beginning your holiday campaign planning, here are some points to consider: 

 

For businesses and brands, holiday campaigns prove to be one of the most effective strategies to derive sale boosts, reputation enhancement, and customer engagement and loyalty, time after time. So on this Thanksgiving Day, let’s take a look at the brands that have seized the moment and have gone above and beyond to deliver exceptionally effective campaigns.

As you might have already heard, your profile picture can soon become a profile video. With live video streaming services for celebrities and journalists, video autoplay rolling on newsfeeds, and now, profile videos, Facebook is becoming live with action and movement.

Posted at 25th of Sep, 06:42

Another Google update is coming out on November 1st. While this may be considered somewhat of a minor update, it will surely leave many brands, users, and especially small businesses dependent on local SEO only frustrated.

What’s all the talk online about Facebook getting a “dislike” button? Really? How can the geniuses behind Facebook think that adding another ploy for Internet bullying is a good idea?

Taylor Swift is currently the most followed person on Instagram, outdistancing Kim Kardashian. With more than 140,000 fans out there via various social media channels, Taylor Swift still seems to be able to individually engage with each fan. So, how does she do this?

With the constantly changing Google algorithms and the growing number of websites on the internet, SEO has become more important than ever. While content is still the most important component of blogging and marketing, as a good text can lead to positive user experiences and rising sales, the infamous Google robots searching through the web look for much more when raking your website. Without the right SEO strategy, even an extremely useful result or a high quality product can be overlooked by Google and, by extension, potential customers.

 

As a tribute to Disney Pixar Animation Studios' new film, “Inside Out,” Skype has made a few, new additions to its emoticons. From now on,  Joy, Sadness, Anger, Disgust and Fear, also known as "the little voices inside your head", will help the young and the old express their feelings in a more direct manner.

 
In recent years, marketers have shifted their attention to social media sites, and for a good reason. With the ever-growing activities, technological innovations, and the number of growing users, social media platforms are proving fruitful for brands. In the course of the past few years, social media sites have increased their user-friendliness, and have driven marketing to a whole new level. Moreover, programmers and advertisers are quickly developing new tools to ease the selection and purchasing process for customers, while inventing new and creative streams for advertising and capitalization. 
To keep up with the trends here are certain factors to bear in mind while planning your 2016 marketing strategy.

As time passes, and as more and more campaigns become successful through the use of social media and hashtags, more and more companies decide to market and promote products through what only a few years ago was deemed impossible.

At last, more and more alcohol and spirits companies are embracing digital marketing. Alcohol brands can now target specific age groups, and avoid the 20 and under age group, with Facebook’s and Twitter’s growing sophisticated technologies. These brands are also discovering the power of data-driven marketing, and are producing exemplary results.

To paraphrase the words of William Shakespeare “Friends, Romans, countrymen, SEO specialists, lend me your ears...” Yes, fellow search engine optimizing Thespians of the digital marketing world, you’d better hold on to your keywords for this one! For those who are still in the dark about the events which are about to transpire on Google, iNexxus is here to provide insight and further enlightenment.

While the week isn’t quite over according to the calendar, iNexxus digital marketing team of experts have accumulated too much information in our collective diary not to share with you all. Thumbing through your different newsfeeds and trending hashtags you probably noticed a few things. For us digital media marketing nerds we couldn’t help but ask, “What is going on?!”

The answer: Too many things, but fear not gentle Facebooking, Twittering, Instagramming Internet-using, friends we’ll break it down for you:

An Austrian men’s magazine, Vangardist, has printed their latest magazine using the blood of people who are HIV positive. This creative marketing scheme is bringing much needed attention to the widespread stigma attached to the virus that can lead to AIDs. The campaign aims at destroying the irrational, mislead notion behind HIV and how it is transmitted, and most importantly, it is proving effective.

Google, the mighty search engine, who sees all, and knows all. The fortified system of algorithms is as precise as good clockwork. However, it remains so by constantly making improvements before problems even arise. In fact, the latest upgrade happen so quickly we didn’t even witness ol’ clocksmith work his magic, hence the name “Phantom”.

The debate over whether social media impacts SEO has produced various answers and no clear consensus, mostly because the focus is on the technicalities and not on results. With this article, I will attempt to alleviate the agitation and provide simple and concise examples of how social media can impact SEO by examining iNexxus' proven strategy.

 

Just when you thought Coca Cola’s presence and campaigns couldn’t get any more unifying, they do just that. The legendary beverage has long portrayed and image of family and of unifying people from all walks of life. In this spirit, iNexxus is proud to present a timeline highlighting those unifying campaigns that were both successful and also subtly instilled values.

Thirty years after the inception of the Internet, two billion people were connected to the World Wide Web. Predictions run that only seven years will be necessary to connect the next two billion people.

The iNexxus Blog

Everything you need to know on what is happening in the digital sphere, whether it's a provocative campaign going viral or the latest digital trend, we always try to keep our readers well-informed on what is happening in the Tech world and at iNexxus.

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