Posted at 29th of Feb, 13:17

Facebook CEO Mark Zuckerberg went ahead with the global release of Facebook Reactions

For many companies that want a change in their company, rebranding can seem necessary, but of course may appear a little intimidating. Many businesses therefore believe it is better to be safe rather than creative, and may stifle any new ideas that would require a change from the ordinary.

Posted at 19th of Jan, 02:53

The new ice cream from Ample Hills shows an interesting marketing trend we should all be aware of. Read on to discover how it can benefit your brand. 

A billboard suddenly appears in Times Square, bringing with it a possible hint and speculation that season six is ought to be all about Jon Snow. Game Of Thrones marketing lessons... 

American Thanksgiving is approaching fast, and businesses are joining the frenzy of coming up with new and creative ways to advertise, or interesting holiday-themed sales and offers that can set them apart. Before beginning your holiday campaign planning, here are some points to consider: 

 

That company is National Geographic. They were ranked No. 1 for the best engagement on Facebook, Twitter, and Instagram for the third quarter. Runner-ups included the NFL, WWE, NBA, and MTV. How does a company like National Geographic achieve this type of social following? While its household name of course contributes to the success, here are a few other reasons all companies can learn from:

 

With Halloween just around the corner, it is always a good idea to look back at some past Halloween-themed ad campaigns--from the good, the creative, to the downright disastrous.

For businesses and brands, holiday campaigns prove to be one of the most effective strategies to derive sale boosts, reputation enhancement, and customer engagement and loyalty, time after time. So on this Thanksgiving Day, let’s take a look at the brands that have seized the moment and have gone above and beyond to deliver exceptionally effective campaigns.

As you might have already heard, your profile picture can soon become a profile video. With live video streaming services for celebrities and journalists, video autoplay rolling on newsfeeds, and now, profile videos, Facebook is becoming live with action and movement.

Posted at 25th of Sep, 06:42

Another Google update is coming out on November 1st. While this may be considered somewhat of a minor update, it will surely leave many brands, users, and especially small businesses dependent on local SEO only frustrated.

Posted at 18th of Sep, 07:18

For those who read the announcement by Google on Search Engine Land, and for those who saw their rankings on Google and then realized that there was a Google Update, we know that your heart skipped a beat or two, but what you need to know is that you were not alone.

 

What’s all the talk online about Facebook getting a “dislike” button? Really? How can the geniuses behind Facebook think that adding another ploy for Internet bullying is a good idea?

Taylor Swift is currently the most followed person on Instagram, outdistancing Kim Kardashian. With more than 140,000 fans out there via various social media channels, Taylor Swift still seems to be able to individually engage with each fan. So, how does she do this?

Many were shocked to find out the news that Google, the most popular search engine in the world, has decided to undergo a large-scale rebranding effort, which includes updating its world-renowned, iconic logo.

 

With the constantly changing Google algorithms and the growing number of websites on the internet, SEO has become more important than ever. While content is still the most important component of blogging and marketing, as a good text can lead to positive user experiences and rising sales, the infamous Google robots searching through the web look for much more when raking your website. Without the right SEO strategy, even an extremely useful result or a high quality product can be overlooked by Google and, by extension, potential customers.

 

As a tribute to Disney Pixar Animation Studios' new film, “Inside Out,” Skype has made a few, new additions to its emoticons. From now on,  Joy, Sadness, Anger, Disgust and Fear, also known as "the little voices inside your head", will help the young and the old express their feelings in a more direct manner.

 
In recent years, marketers have shifted their attention to social media sites, and for a good reason. With the ever-growing activities, technological innovations, and the number of growing users, social media platforms are proving fruitful for brands. In the course of the past few years, social media sites have increased their user-friendliness, and have driven marketing to a whole new level. Moreover, programmers and advertisers are quickly developing new tools to ease the selection and purchasing process for customers, while inventing new and creative streams for advertising and capitalization. 
To keep up with the trends here are certain factors to bear in mind while planning your 2016 marketing strategy.

As time passes, and as more and more campaigns become successful through the use of social media and hashtags, more and more companies decide to market and promote products through what only a few years ago was deemed impossible.

Large companies and brands that have been with us all of our lives are very much like our children, in that we never realize how much they have changed over the years. But if we take a closer look we can see that many companies have had tragic faux pas or have been on the verge of bankruptcy at certain points throughout their existence. However, the effective campaigns launched to rebrand these companies have not only saved them from dire situations, but also lead them to be leading brands in their respective markets. To better understand just how well these brands have redeemed themselves iNexxus has put together a case-by-case list of the top 10 which we’ll be debuting in two parts.

 

The iNexxus Blog

Everything you need to know on what is happening in the digital sphere, whether it's a provocative campaign going viral or the latest digital trend, we always try to keep our readers well-informed on what is happening in the Tech world and at iNexxus.

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