Posted at 06th of Feb, 09:12

As we’ve all become extremely aware of televised marketing in this day and age, it has not only become ubiquitous, but can be at certain times, astronomically expensive. One of the most expensive spots to be aired on television is during the Super Bowl. It’s actually become almost sensational news, brands and companies are paying in the millions for but a simple 30 second ad. Is it worth it? Statistics deem it so. On average, football is a way of life for many people, in the States and around the world. Being the most looked forward to Football event of the year, the Super Bowl is reported to get somewhere between 110 to 115 million viewers. Out of those viewers, many fans will be so enthralled with the idea of not missing a single minute that they won’t budge from their seats for the entire duration of the viewing. From a marketing perspective, you couldn’t ask for a better audience to advertise with. When the numbers became viral people were shocked to see the price tag attached to the commercials. Ever since (the year) 2000, where the price was reported to have been 2.2 million dollars for a 30 second commercial (that’s $73,333 per minute!), the prices have risen and even almost doubled.

 

Boost Your Exposure Online By Using These Simple Strategic Keyword Research Methods

For many companies that want a change in their company, rebranding can seem necessary, but of course may appear a little intimidating. Many businesses therefore believe it is better to be safe rather than creative, and may stifle any new ideas that would require a change from the ordinary.

The new ice cream from Ample Hills shows an interesting marketing trend we should all be aware of. Read on to discover how it can benefit your brand. 

A billboard suddenly appears in Times Square, bringing with it a possible hint and speculation that season six is ought to be all about Jon Snow. Game Of Thrones marketing lessons... 

Posted at 24th of Nov, 02:07

For Cyber Monday it is all the more important to offer something unique. With e-mail blasts, social media posts, and advertising already at an all-time high for the preceding Black Friday as well as Thanksgiving, potential customers are going to be very immune to any type of advertising that doesn’t have a “WOW” factor. That is why, based on over a decade of experience, we are offering 5 crucial tips for your business to stand out and attract customers this Cyber Monday.

American Thanksgiving is approaching fast, and businesses are joining the frenzy of coming up with new and creative ways to advertise, or interesting holiday-themed sales and offers that can set them apart. Before beginning your holiday campaign planning, here are some points to consider: 

 

That company is National Geographic. They were ranked No. 1 for the best engagement on Facebook, Twitter, and Instagram for the third quarter. Runner-ups included the NFL, WWE, NBA, and MTV. How does a company like National Geographic achieve this type of social following? While its household name of course contributes to the success, here are a few other reasons all companies can learn from:

 

With Halloween just around the corner, it is always a good idea to look back at some past Halloween-themed ad campaigns--from the good, the creative, to the downright disastrous.

For businesses and brands, holiday campaigns prove to be one of the most effective strategies to derive sale boosts, reputation enhancement, and customer engagement and loyalty, time after time. So on this Thanksgiving Day, let’s take a look at the brands that have seized the moment and have gone above and beyond to deliver exceptionally effective campaigns.

As you might have already heard, your profile picture can soon become a profile video. With live video streaming services for celebrities and journalists, video autoplay rolling on newsfeeds, and now, profile videos, Facebook is becoming live with action and movement.

What’s all the talk online about Facebook getting a “dislike” button? Really? How can the geniuses behind Facebook think that adding another ploy for Internet bullying is a good idea?

Taylor Swift is currently the most followed person on Instagram, outdistancing Kim Kardashian. With more than 140,000 fans out there via various social media channels, Taylor Swift still seems to be able to individually engage with each fan. So, how does she do this?

Many were shocked to find out the news that Google, the most popular search engine in the world, has decided to undergo a large-scale rebranding effort, which includes updating its world-renowned, iconic logo.

 

With the constantly changing Google algorithms and the growing number of websites on the internet, SEO has become more important than ever. While content is still the most important component of blogging and marketing, as a good text can lead to positive user experiences and rising sales, the infamous Google robots searching through the web look for much more when raking your website. Without the right SEO strategy, even an extremely useful result or a high quality product can be overlooked by Google and, by extension, potential customers.

 

 
In recent years, marketers have shifted their attention to social media sites, and for a good reason. With the ever-growing activities, technological innovations, and the number of growing users, social media platforms are proving fruitful for brands. In the course of the past few years, social media sites have increased their user-friendliness, and have driven marketing to a whole new level. Moreover, programmers and advertisers are quickly developing new tools to ease the selection and purchasing process for customers, while inventing new and creative streams for advertising and capitalization. 
To keep up with the trends here are certain factors to bear in mind while planning your 2016 marketing strategy.

As time passes, and as more and more campaigns become successful through the use of social media and hashtags, more and more companies decide to market and promote products through what only a few years ago was deemed impossible.

Posted at 16th of Jul, 05:08

IKEA never fails to impress us with their unique commercial that all walks of life can relate to; all pun intended. The newest ad campaign, “Wonderful Everyday”, promotes how spaces are most used and when the day begins and ends.  This campaign illustrates their new line of products that will make your everyday appliances easy to use; so easy a monkey can do it.

As promised, iNexxus continues to look at companies which have excellently re-branded and reshaped their images to give them the upper leg in their respective industries today. With either a few strategic tweaks or major overhauls, brands like UPS, J.Crew and Burberry have established a completely different legacy in a very short time. To read the about the first five brands click here.

Cycling has become quite the subject in many advertising campaign lately. Just take a look at the many ads which were entered in the Cannes Lions festival. Also, there was the recent Life Paint Campaign by Volvo. In a word, as the world tries to recover from a well-established lazy and rather unhealthy lifestyle, cycling has quickly become the new black.

The iNexxus Blog

Everything you need to know on what is happening in the digital sphere, whether it's a provocative campaign going viral or the latest digital trend, we always try to keep our readers well-informed on what is happening in the Tech world and at iNexxus.

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