Taylor Swift is currently the most followed person on Instagram, outdistancing Kim Kardashian. With more than 140,000 fans out there via various social media channels, Taylor Swift still seems to be able to individually engage with each fan. So, how does she do this?

 
In recent years, marketers have shifted their attention to social media sites, and for a good reason. With the ever-growing activities, technological innovations, and the number of growing users, social media platforms are proving fruitful for brands. In the course of the past few years, social media sites have increased their user-friendliness, and have driven marketing to a whole new level. Moreover, programmers and advertisers are quickly developing new tools to ease the selection and purchasing process for customers, while inventing new and creative streams for advertising and capitalization. 
To keep up with the trends here are certain factors to bear in mind while planning your 2016 marketing strategy.

Posted at 08th of Jul, 22:47

Social Media now plays a huge roles in most of our daily lives. Singer Taylor Swift takes a look at Social Media's effect on the Music Industry.

The iNexxus Blog

Everything you need to know on what is happening in the digital sphere, whether it's a provocative campaign going viral or the latest digital trend, we always try to keep our readers well-informed on what is happening in the Tech world and at iNexxus.

Receive a monthly newsletter of the latest trends and insights.