Recently INSEAD Knowledge published an article questioning one of the main beliefs in social media marketing. According to their new research, social media engagement does not always increase with the number of followers. There is a certain limit after which engagement starts to drop.


Posted at 29th of Feb, 13:17

Facebook CEO Mark Zuckerberg went ahead with the global release of Facebook Reactions

For many companies that want a change in their company, rebranding can seem necessary, but of course may appear a little intimidating. Many businesses therefore believe it is better to be safe rather than creative, and may stifle any new ideas that would require a change from the ordinary.

The new ice cream from Ample Hills shows an interesting marketing trend we should all be aware of. Read on to discover how it can benefit your brand. 

A billboard suddenly appears in Times Square, bringing with it a possible hint and speculation that season six is ought to be all about Jon Snow. Game Of Thrones marketing lessons... 

That company is National Geographic. They were ranked No. 1 for the best engagement on Facebook, Twitter, and Instagram for the third quarter. Runner-ups included the NFL, WWE, NBA, and MTV. How does a company like National Geographic achieve this type of social following? While its household name of course contributes to the success, here are a few other reasons all companies can learn from:


For businesses and brands, holiday campaigns prove to be one of the most effective strategies to derive sale boosts, reputation enhancement, and customer engagement and loyalty, time after time. So on this Thanksgiving Day, let’s take a look at the brands that have seized the moment and have gone above and beyond to deliver exceptionally effective campaigns.

As you might have already heard, your profile picture can soon become a profile video. With live video streaming services for celebrities and journalists, video autoplay rolling on newsfeeds, and now, profile videos, Facebook is becoming live with action and movement.

What’s all the talk online about Facebook getting a “dislike” button? Really? How can the geniuses behind Facebook think that adding another ploy for Internet bullying is a good idea?

Taylor Swift is currently the most followed person on Instagram, outdistancing Kim Kardashian. With more than 140,000 fans out there via various social media channels, Taylor Swift still seems to be able to individually engage with each fan. So, how does she do this?

In recent years, marketers have shifted their attention to social media sites, and for a good reason. With the ever-growing activities, technological innovations, and the number of growing users, social media platforms are proving fruitful for brands. In the course of the past few years, social media sites have increased their user-friendliness, and have driven marketing to a whole new level. Moreover, programmers and advertisers are quickly developing new tools to ease the selection and purchasing process for customers, while inventing new and creative streams for advertising and capitalization. 
To keep up with the trends here are certain factors to bear in mind while planning your 2016 marketing strategy.

As time passes, and as more and more campaigns become successful through the use of social media and hashtags, more and more companies decide to market and promote products through what only a few years ago was deemed impossible.

Cycling has become quite the subject in many advertising campaign lately. Just take a look at the many ads which were entered in the Cannes Lions festival. Also, there was the recent Life Paint Campaign by Volvo. In a word, as the world tries to recover from a well-established lazy and rather unhealthy lifestyle, cycling has quickly become the new black.

At last, more and more alcohol and spirits companies are embracing digital marketing. Alcohol brands can now target specific age groups, and avoid the 20 and under age group, with Facebook’s and Twitter’s growing sophisticated technologies. These brands are also discovering the power of data-driven marketing, and are producing exemplary results.

The debate over whether social media impacts SEO has produced various answers and no clear consensus, mostly because the focus is on the technicalities and not on results. With this article, I will attempt to alleviate the agitation and provide simple and concise examples of how social media can impact SEO by examining iNexxus' proven strategy.


The clip entitled “Rebel Spirit” aims to “celebrate [the] lifestyle” of Mountain Dew’s founding fathers. It also appeared to many to be mascot Willy the Hillbilly’s comeback, but if I were him, I’d think twice before affiliating myself with this campaign. For anyone still on the fence, as William Shakespeare would say, “Pause awhile. And let my counsel sway you”.

The tiny Swan Lake in Armenia, a country in the South Caucasus region of Eurasia, has been making a big splash all over the news and social media...if you catch my drift. Yes, by now everyone knows about Kanye West’s surprise concert in Yerevan and the unforgettable closing jump into the lake. With Kanye’s spontaneity and Kim’s social media know-how, the dynamic duo managed to rally over 5,000 people for a free concert in under half an hour. Now that is leadership in the digital age, ladies and gents!

For marketing agencies and brands all across the globe, April Fools' Day is a glorious occasion. It’s not just about practical jokes. On April 1st clever, creative and amusing concepts emerge from the most conservative budgets. Indeed, this holiday recharges our creative juices for the rest of the year. Check out a few examples, just for the fool of it!

Let’s take a moment and contemplate the feat of engineering that is the Egg McMuffin. Consistently circular, matched with an equally round egg patty, Canadian bacon and a slice of hearty American cheese, this McDonald’s breakfast staple was very recently at the center of a full fledged marketing war. 

Marketers have anxiously observed as Coca Cola sales have continued to drop for nearly a decade now. To accommodate for changing tastes in the market, the hegemonic soda company has hinted at promoting its bottled water products more than its iconic soft drinksa shift that will probably become more noticeable in the coming four to five years. While Coca Cola is altering its marketing strategy, its recent Share a Coke campaign shows that the company is nonetheless fighting to re-energize its line of classic beverages.

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Everything you need to know on what is happening in the digital sphere, whether it's a provocative campaign going viral or the latest digital trend, we always try to keep our readers well-informed on what is happening in the Tech world and at iNexxus.

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