Snapchat is a mobile application that allows users to send a video or image for an allotted amount of time before it automatically deletes itself. The smartphone-only application has become an everyday communication tool for over 4 million users mostly in the U.S. and Europe.
The application was launched in 2011 and has yet to turn three. However, it has seen an immense and rapid growth, which Business Insider claims is due to adopting emerging social media early on.
Snapchat has been growing as a social-media and messaging medium for targeted marketing and messaging, particularly for millennials and younger generations. So should your business be using Snapchat?
Who is Your Target Audience?
According to the latest Business Insider report, Snapchat's users are predominantly female--70% of them are between the ages of 13 and 25. This is an important detail because according to Business Insider, women are an influential and difficult-to-reach demographic.
If you are an e-marketing company, women have ranked higher in utilizing mobile apps to research shopping sites. Thus, Snapchat would be a viable option if you’re looking for a place to advertise and engage with customers. Furthermore, engagement is extremely high. About two-fifths of American 18-year-olds use it "multiple times daily" to talk with family and friends.
Snapchat has been introducing various marketer-friendly features in the past eight months. Snapchat Stories is a prime example. This new feature allows for user to weave together various pictures and videos. Just like television ads, Snapchat Stories can be from 30 to 60 seconds long--a format advertisers are used to using. A Snapchat Story can live up for 24 hours before it automatically deletes itself.
With the audience’s reaction being extremely positive, companies should consider utilizing Snapchat. For instance, sharing on the app increased by 100% in the last two months due to the launch of Snapchat Stories.
A Way to Promote Your Business
Several businesses have been using Snapchat as a way to promote their products and services. Take for example the New York City-based yogurt shop 16 Handles and their coupon promotion. A user would snap a picture, send it to the company's Snapchat account, and receive an automatic Snapchat image of a coupon to the customer’s account. Although this required waiting to open the image until a customer was about to pay at a 16 Handle’s register, the campaign worked extremely well!
Make the most of Snapshots evolving engagement with the public and make it work for your company or organization!