Twitter Experimenting on Mobile Users
Posted at 25th of Jun, 01:10

Twitter is famous for constantly teasing its users by releasing experiments and updates to find out new ways of improving the micro-blogging experience. We have already seen a few attempts in making the user interface and timeline structure more appealing. Twitter claims some experiments and changes are visible to the users, while others lay beneath a few layers and are aimed at making the user experience easier. According to their blog post dating back to September 2013, experiments are carried out almost every day.


Thursday was just another experiment day at Twitter. The app launched a new round of trials on Android and iOS Twitter users.


One of the changes concerns the display of images. Previously embedded images were displayed above the text, while some users reported the opposite on Thursday.


Another new experiment was related to the way we embed tweets. First, if you wanted to comment on a retweet, you’d have to click “Quote Tweet” and have less than 140 characters in your arsenal. The problem was that the commentary allowed a word count of retweet and commentary combination. For instance, if the retweet was 130 words, you’d have only 10 for your comment.


Moreover, the new changes allowed some users to drop the URL of the linked tweet and let the text be visible when the retweet is published. This will make the tweet packed with less URLs and more meaningful text.


However, problems may occur when accessing Twitter on your computer and viewing the updates made by mobile users. Of course, as a big number of active users access Twitter via mobile phones, it can be useful to hold experiments particularly in the mobile zone, but the compatibility must be preserved to make sure Twitter doesn’t become an all-mobile application.


Experiments are always great, because they mean change, and change is good! That’s why we love Twitter, but this time we think new changes could possibly lead to a much too complicated situation. Say, what will happen if one would like to embed a tweet that already contains an embedded tweet?


The tweets might eventually end up looking like Matryoshka dolls. While the idea is great for boosting engagement, it does need a more simplified structure not to become a tweet maze.


Ironically, the aim seems to be to clean out space for user discussion, so hopefully these issues will be addressed if the changes become reality.


Finally, the experiments were released only for a limited number of users, so if you haven’t spotted any changes, don’t worry. Improvements will still be available to you when they’re released as updates.

Raffi Keuhnelian

Raffi Keuhnelian is an entrepreneur and an accomplished digital marketing professional from Montreal, Quebec. He successfully co-founded iNexxus, TikTakTo, and MusicPromoToday, and works with over 5000 independent artists, as well as Fortune 500 companies, such as Ford Motor Company, Corona, and SONY.

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