User Generated Content: Contest Campaigns and Meetups
Posted at 02th of Jul, 05:32
A great way to boost your company’s exposure is by hosting a virtual contest. This is not only appealing to your participants--who will participate for a chance to win a prize or meet in person around a common interest--but for you as well. How, you wonder? Three important words in the realm of marketing and advertising: User Generated Content (UGC.)

User generated content simply means that your audience or users themselves create content, allowing numerous possibilities to promote your business. Here is how user generated content can help your business:


It guarantees user’s engagement

It gives you an opportunity to learn from your clients

It promotes your company


Social Media is not as easy as it seems


People spend a lot of time on their phones, on facebook, on Twitter, and the list goes on and on. The opportunity to expose your company on a far-reaching platform seem like a guaranteed way to promote oneself. However, social media is much more complex than that and must be dealt with accordingly. For example, Facebook does not reveal all of your content to your customers. Thus, it is indispensable to engage your followers.


Lure and Retain Your Users Involved in Your Social Media Content by Engaging Them


Your social media strategy demands creative and original content as well as attentive strategies to retain the customers that follow you. Thus, I propose contest campaigns as the best solution to receive the attention your company wants, garner new followers, and retain those who already do. Take for example iNexxus's Canada Day Campaign for Cellcom Canada or Mashable's Social Media Day campaign.


Both campaigns are a bit different but demonstrate the rewarding potential of user generated content. Take for instance the former (Canada Day Campaign.) To participate one has to post a picture showing their Canadian Pride--ambiguous enough to allow creativity and interesting customer generated content. By simply tagging their photographs with a hashtag (#) certain programs allow companies to track the number of likes and generate the photograph with the most likes, hence the winner. In this case, the winner receives a Samsung Galaxy S5!


Similarly, Mashable’s campaign has generated abundant user generated content, considering it has taken place in more than a thousand cities. Can you even fathom how many pictures and hashtags were directed towards Mashable during Social Media Day?


Thus, campaigns such as these not only engage the audience but give your customer base the freedom to participate as they want and interact with you--at times for a prize. Ultimately, the possibilities for engaging your audience are endless--but contests seems to be not only the most effective, but also, timeless strategy to gain attention.



Raffi Keuhnelian

Raffi Keuhnelian is an entrepreneur and an accomplished digital marketing professional from Montreal, Quebec. He successfully co-founded iNexxus, TikTakTo, and MusicPromoToday, and works with over 5000 independent artists, as well as Fortune 500 companies, such as Ford Motor Company, Corona, and SONY.

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