Want to Encrypt but Don’t Know How?
Posted at 04th of Jul, 07:12

Encrypting can be a difficult task, luckily there's a new app making the skill more accessible for all. Take for example Edward Snowden, the famed NSA leaker, who communicated with journalist Glenn Greenwald through encrypted email. However, even after Snowden made a twelve-minute tutorial video to understand the crypto program PGP, Greenwald could not comprehend the messages. Now, the knowledge is being democratized through an app.


The Beginnings


The idea to make encoding accessible came to Nadim Kobeissi at the H.O.P.E. (Hackers On Planet Earth) Hacker conference in New York City. The beta version of the app, called miniLock, will be a free and open-source browser plugin allowing everyone to encrypt and decrypts files with practically seemingly undecipherable cryptographic protection in mere seconds. Although the app is in the experimental phase--not ready to be used for high security files--it is the easiest encryption software of its kind thus far. Simply drag and drop a file into the application program and it will scramble the data so that no one but the recipient it is intended for will be able to decode it. That, in theory, includes law enforcement and intelligence agencies!


New Features


There are a few similarities and differences from the conventional Pretty Good Privacy (PGP) encryption program:




MiniLock can be used to encrypt messages in various forms; messages and photos stored on a USB drive, video emails, or files on Dropbox or Google Drive. Similarly there is a "public key" encryption feature which allows two cryptographic keys--a public and private key. This means that one can share the public key with anyone who wants to send the individual files. Those files securely shared and encrypted with a public key can only be decrypted with the private key, which the users guard.




Some innovations to the new encryption app are that in the public key version is less complex, lacking the need to register or log in. Thus every time you launch miniLock, the user merely has to enter a passphrase--albeit, a fairly complex passphrase, requiring up to 30 characters with symbols and numbers. After entering a passphrase the program derives the public key (otherwise known as miniLock ID) as well as a private key--which is never revealed to the user and is automatically destroyed when the program is closed.


What Does the Future Hold?


Although Kobeissi’s previous programs have been criticised for security issues, the future and potential of miniLock may be more promising. The research and process stem from the mistakes he has made in the past and the possibility of an effective encryption program are probable, the possibilities to transform file sharing as well.

Anthony Katz

Anthony Katz is a Canadian entrepreneur and a digital marketing expert. He has co-founded multiple startups and worked with Fortune 100 brands and artists to create innovative marketing campaigns and digital reputation. He has over 10 years of experience in the marketing industry and is a Google certified partner since 2010.

How to Create Your Brand Experience

You’ve already perfected your brand identity and story, and now it's time to translate your narrative into captivating visuals that complete your whole package. A powerful design has best impact when narrating the story of your brand. If your design makes an impression, audience bonding will come naturally.

Consider such questions about your end user for maximum results:

What value does your brand add to the customer?What makes your brand authentic?What reaction does your brand attempt to evoke?

How these factors are expressed through your design will be crucial in passing on the core identity of your brand and allowing consumers to connect, and result having them feeling satisfied and wanting more. Developing brand attributes through your designs, while keeping them very simple will allow your consumer to recognize you and become familiar with what your brand stands for; be it in in stores, online, through advertising, or anywhere else.

Politics-Marketing Mix? Starbucks and the Trump Ban

Should Politics and Marketing Ever Mix?

On the occasion of the new version of the executive order Trump signed this week, (which leaves the long-term process to restrict visas and refugee admissions in place, but with limited temporary measures. Learn more here) let’s speak about the previous Trump refugee/visa ban and about how and why different businesses became a part of it. And as a business, should you even get into the political mess or simply stay out?

10 Do’s and Don’t to Run a Successful PR Campaign!

When it comes to marketing and PR, there is no perfect science; we are dealing with people after all. At iNexxus though, we’ve got it down to as close to a science as you can make it. If you want to run a successful campaign follow these tips and avoid these pitfalls to ensure your success!


  • Specific - What exactly do you want to achieve?

  • Measurable - How will you be able to keep measure of it?

  • Achievable - How will you be able to attain it within your budget?

  • Realistic - Are your goals realistic with regard to your resources / time frame?

  • Timed - What kind of timeframe are you looking at?