Golfboo - Search Engine Marketing Campaign - iNexxus Digital Marketing
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Reaching New Heights

iNexxus put together an advanced search engine optimization strategy to increase organic web traffic. The search engine marketing resulted in a rise of targeted golf-related traffic, specifically targeting the European and Asian markets.

Who?

Golfboo is an online search engine specifically curtailed for assisting golfers with finding the right golf course and vacation packages. The site also promotes great bargains and deals, whether it be just for a casual game, or someone looking to play on a world class course. Golfboo‘s browsing options allow its visitors to find excellent golf courses all throughout Europe.

Goal?

Golfboo was looking to increase its online presence specifically for the European market. It was hoping to appear higher on search engines, most particularly in Europe. The goal was to increase the website’s traffic, in the pursuit of garnering more sales from the wider European region.

612+

Keywords Ranking
on Google Searches.

55%

% of Traffic Through
Organic Search.

3:21

Average Session
Duration.

Execution

Optimized better search engine results, along with a social media approach that included Facebook and Twitter accounts, for generating a larger clientele to appeal their services to a larger audience. Created an e-word of mouth tactic to establish a more personalized connection amongst golfers. Published feedback pages from various recreational resources and developed a more reliable perception of Golfboo’s brand image.

Accomplishment

Golfboo.com increased its Google ranking within the first three months of implementation. The search engine optimization and the quality marketing resulted in over 10 keywords ranking on the top pages of Google.com. The result was more organic traffic and a higher conversion rate on the website. With an increase in targeted traffic, Golfboo.com increased its online sales.

18 283

Organic Monthly
Reach.

18%

Increase in
Web Traffic.

9%

Increase in
Onsite Conversions.

 

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