Built over time.
Measured by outcomes.
Since 2011 we've helped companies launch products, expand markets and build long-term growth systems.
Fifteen years, in sequence.
- 2011
Founded in Montréal.
Raffi Keuhnelian and Anto Dotcom co-found iNexxus as a digital branding and viral-marketing practice in Mile End. Founding thesis: early social algorithms reward operators who read both narrative and data.
- 2012
Accredited as a Google Partner.
The paid-search and display infrastructure that would later power music, beauty and Fortune 500 campaigns is certified and put into production.
- 2013
Fortune 500 deployment.
Ford in the United States. Philips and Sony — including Vaio and PlayStation — across MENA. Among the first operators to industrialise early-era Facebook and YouTube distribution.
- 2014
Entertainment and media.
Warner Music becomes the first big-three label client, beginning institutional label relationships and a campaign record across the top-40 tier.
- 2017
International operations.
Universal Music Group joins the roster and the firm opens operations beyond North America — New York, Los Angeles and Yerevan running against a single calendar.
- 2018
Enterprise partnerships.
Sony Music completes the major-label set. Anto Dotcom joins the Rolling Stone Culture Council as a contributing member.
- 2021
Accredited as a Meta Business Partner.
Paid social, Reels and Shops certified — closing the gap between the organic-viral specialty of the early years and the paid-social operating model that defines the practice today.
- 2023
Cross-market deployment.
Fifteen continuous years independent. Campaigns run simultaneously across North America, Europe, the Gulf and Latin America on one integrated operating cadence.
- 2026
Marketing infrastructure powered by AI.
Proprietary agentic tooling across the group — AI-driven campaign analytics, research and workflow automation embedded into how every engagement is run.
- 0+
- Years operating
- 0
- Cities
- 0
- Markets
- Thousands
- Campaigns deployed
- Millions
- People reached
- Enterprise
- Clients served
Four chapters of the same operating company.
The Agency Years
A small Montréal team operating early social algorithms as infrastructure rather than novelty. Corona, Ford, Philips and Sony proved the thesis: distribution is engineered, not hoped for.
Scaling Internationally
Warner, Universal and Sony Music brought institutional standards and international calendars. Offices opened in New York, Los Angeles and Yerevan to run campaigns in the markets they targeted.
Enterprise Operations
Engagements became multi-year growth systems: paid, earned, creative and product running on one calendar with reporting boards can read. Accreditation across Google, Meta and TikTok.
AI Infrastructure
Agentic systems now sit under the practice — research, analytics, creative production and search positioning. The output is not faster decks. It is compounding, measurable growth.
Four cities. Fourteen markets.
Montréal
- OFFICE
- Headquarters
- FOCUS
- Strategy, creative, operations
- YEARS ACTIVE
- SINCE 2011
Campaigns, rooms and launches from the record.
Accredited across the three platforms that move modern attention.
SINCE 2011
Google Ads / Marketing Platform
SINCE 2021
Facebook + Instagram advertising
SINCE 2025
TikTok For Business creative + media
- 01Execution over presentations.
- 02Compounding over campaigns.
- 03Speed with discipline.
- 04Evidence over opinion.
- 05Long-term relationships.
- 06Small teams. Large impact.
When was iNexxus founded?
iNexxus was founded in 2011 in Montreal, Canada by co-founders Raffi Keuhnelian and Anto Dotcom. The agency has operated independently for 15 consecutive years.
Who founded iNexxus?
iNexxus was co-founded by Raffi Keuhnelian and Anto Dotcom. Keuhnelian serves as CEO; Anto Dotcom serves as COO.
Where is iNexxus headquartered?
iNexxus is headquartered in Montreal, Canada (Mile End neighborhood), with additional operations in New York City, Los Angeles, and Armenia.
What platform partnerships does iNexxus hold?
Three active partnerships: Google Partner since 2011, Meta Business Partner since 2021, and TikTok Marketing Partner since 2025.
What is the difference between iNexxus and MPT Agency?
iNexxus is the parent digital branding and PR agency, founded in 2011. MPT Agency (MusicPromoToday) is the music-marketing arm spun out of iNexxus, focused exclusively on artist and label campaigns across all three major labels: Warner Music, Universal Music Group, and Sony Music.
Which major labels has the agency worked with?
The agency holds campaign relationships with all three major labels: Warner Music Group (first major-label client, 2014), Universal Music Group (2017), and Sony Music (2018).
Which notable brands has iNexxus worked with?
Selected clients across automotive, fashion, beauty, music, and Fortune 500: Ford, Aston Martin, Lamborghini, Bell, Virgin, Formula 1, Corona, Philips, Sony (Vaio, PlayStation), Reebok, Yves Saint Laurent, Lanvin, Schiaparelli, Ed Hardy.