Swizz Beatz
// Monster Mondays
The campaign that built the Reebok deal.
A viral campaign for Swizz Beatz, executed across PR and social media strategy, influencer marketing, and community growth.
[A]Architected a weekly viral release strategy — multiple weekly MP3 drops featuring Nas, DMX, Pharrell, Rick Ross, Snoop, Busta, and Alicia Keys — [B]engineered a Twitter-led growth engine using Kanye West as the launch influencer, turning every Monday into a global trending moment and a fan-fueled email capture funnel, [C]delivered the brand equity that landed Swizz Beatz a Reebok partnership and cemented Monster Mondays Vol. 1 as a defining 2010–11 hip-hop release.
50M+
GLOBAL IMPRESSIONS / 9 MONTHS
3M+
#MONSTERMONDAY RETWEETS
2M+
POLL VOTES
300+
BLOGGERS AND MEDIA OUTLETS ACTIVATED
RELEASE ENGINE
Architected a weekly viral release strategy — multiple weekly MP3 drops featuring Nas, DMX, Pharrell, Rick Ross, Snoop, Busta, Alicia Keys.
50M+ GLOBAL IMPRESSIONS / 9 MONTHS
DISTRIBUTION
Twitter-led growth with Kanye West as launch influencer. Every Monday a global trending moment + fan-fueled email capture funnel.
3M+ #MONSTERMONDAY RETWEETS
AMPLIFICATION
Mobilized 300+ bloggers and media outlets around the Fela Kuti remix series, with 2M+ poll votes driving fan engagement.
300+ OUTLETS · 2M+ POLL VOTES
OUTCOME
Built the audience that closed Reebok, set the table for Aston Martin, and cemented Monster Mondays Vol. 1 as a defining 2010–11 release.
REEBOK DEAL CLOSED
Monster Mondays didn't just launch a mixtape — it built the audience that closed the Reebok, Aston Martin and many more future deals.
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