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BSMNT / W Hotel Boston
A headline night in Boston, sold through press, talent and paid media.
Local buzz, sold-out room.
For BSMNT at W Hotel Boston, iNexxus ran the event marketing end to end: local press outreach, booking a headline artist, and advertising that moved tickets.
Press built the buzz in Boston, the artist gave people a reason to come, and digital advertising turned interest into ticket sales.
- Local press
- Event marketing
- Artist booking
- Ticket sales
- Advertising
- Digital advertising
Sell tickets for a headline night at a hotel venue.
The objective was simple and measurable: fill the room. That meant the right artist, local coverage and targeted ads to the people most likely to buy.
How we ran the work.
Book the draw
A headline artist secured to anchor the night.
Own local press
Boston media outreach to build anticipation.
Sell with ads
Digital ads targeted to local nightlife audiences, driving to ticketing.
What we produced.
- Headline artist booking
- Local press outreach
- Media coverage
- Digital ad campaigns
- Event creative
- Ticket sales campaign
From brief to every channel.
- 01
Concept
Define the night, the guest profile and what success looks like.
- 02
Talent & guests
Book the talent and build the guest list that makes the room.
- 03
Promotion
Run press, creators and paid ads to drive demand and access requests.
- 04
Convert
Turn attention into ticket sales, guest-list sign-ups and memberships.
The outcome, in work shipped.
- Headline artist booked for the event.
- Local press coverage secured in Boston.
- Digital advertising run to drive ticket sales.
- Event marketing delivered end to end.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.