iNexxus
← BACK TO WORKCLIPPING · UGC · CREATOR CAMPAIGNS
Creator campaign studio with phones on tripods and the ByteDance logo

ByteDance

The clipping and UGC partner behind viral campaigns at scale.

5,000+ videos created in our top campaigns

01 — ENGAGEMENT OVERVIEW

Viral, engineered.

Through our ByteDance partnership, iNexxus runs clipping and UGC campaigns for brands, products and artists worldwide. We work with the best curators and creators in the market and build campaigns that scale.

We consult on choreography, design the trend and seed it through creators and clippers. Our best campaigns have generated more than 5,000 videos built on a single sound or dance.

SCOPE OF WORK
  • Clipping campaigns
  • UGC campaigns
  • Creator sourcing
  • Curator network
  • Choreography consulting
  • Trend design
  • Global rollout
02 — ENGAGEMENT OBJECTIVE

Turn a sound or a product into a trend thousands of creators join.

Scope is unique to each client — set by geography, demographic and target. The constant is the goal: a campaign that grows on its own once the first wave of creators posts.

03 — OUR APPROACH

How we ran the work.

01

Design the trend

Choreography and format designed so the trend is easy and fun to copy.

02

Seed with the best

Top creators and curators post first, so the trend starts with credibility.

03

Scale with clippers

Clippers and UGC creators multiply every post across targeted markets.

Short-form videos playing on phones in a creator studio
04 — DELIVERABLES

What we produced.

CREATORS
  • Creator and curator selection
  • Creator briefs
CHOREOGRAPHY
  • Dance and trend consulting
  • Format design
CLIPPING
  • Clipper network activation
  • Market targeting
REPORTING
  • Video count and reach tracking
  • Performance reporting
05 — LAUNCH WORKFLOW

From brief to every channel.

  1. 01

    Target

    Set the markets, demographics and goals for the campaign.

  2. 02

    Design

    Create the choreography or format that makes the trend copyable.

  3. 03

    Seed

    Launch with the best creators and curators in each market.

  4. 04

    Scale

    Activate clippers and UGC talent to multiply the trend.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

  • More than 5,000 videos generated in our top campaigns, built on a sound or choreography.
  • Creator and curator networks activated across markets.
  • Scaled viral campaigns delivered for brands, products and artists.
  • Every campaign scoped to geography, demographic and target.
MORE WORK
WORK WITH US

Work with us.

Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.