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Candelita

From MLB star to Latin pop act — covered by The New York Times, People and Billboard.

5M+ hits across social and streaming in under 30 days

AS FEATURED IN

01 — ENGAGEMENT OVERVIEW

Five million hits in under thirty days.

iNexxus ran press, marketing and digital campaigns for José "Candelita" Iglesias, the MLB player turned Latin pop artist — the full artist playbook of press, presence and reputation.

The campaign earned nationwide and global press, including People, The New York Times and Billboard, and drove more than 5 million hits across his social media and streaming for his song and video in less than 30 days.

SCOPE OF WORK

Global press
Nationwide press
Digital campaigns
Social media growth
Streaming growth
Video promotion
Reputation building

02 — ENGAGEMENT OBJECTIVE

Establish an athlete as a credible music artist, fast.

Fans knew him from baseball. The objective was to make the music story just as big — national press, global reach and a surge in streams and views around the release.

03 — OUR APPROACH

How we ran the work.

Press at scale

Nationwide and global outlets pitched around the music story.

Release momentum

Digital campaigns timed to the song and video release.

Social and streaming

Every press moment amplified across social and streaming.

04 — DELIVERABLES

What we produced.

PRESS

Nationwide press
Global press
People, The New York Times, Billboard

DIGITAL

Digital campaigns
Video promotion

SOCIAL

Social media growth

STREAMING

Streaming growth campaign

05 — LAUNCH WORKFLOW

From brief to every channel.

01
Positioning
Define the story, the markets and the outlets that move this artist forward.
02
Press & creative
Pitch top-tier press and build the creative campaign around the release.
03
Amplify
Run digital advertising and social campaigns to extend every press moment.
04
Compound
Turn coverage into partnerships, crossovers and the next opportunity.

06 — WHAT WAS DELIVERED