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Ford × SNL
A Saturday Night Live collaboration that put Ford commercials in front of millions.
20M+ commercial views in 30 days
Twenty million views. Thirty days.
iNexxus ran a collaboration between Ford and Saturday Night Live, promoting the commercials through YouTube advertising and video promotion.
Clippers extended reach into specific target areas, while CPC and CPV were optimized throughout. The campaign generated more than 20 million views across the commercials in 30 days.
- SNL collaboration
- YouTube advertising
- Video promotion
- Clippers
- Geo-targeting
- CPC optimization
- CPV optimization
Maximize views of Ford's SNL commercials in the markets that mattered.
The objective was scale and precision at once: as many quality views as possible, concentrated in Ford's target areas, at the best cost per view.
How we ran the work.
Culture as the hook
The SNL collaboration gave the commercials built-in reasons to watch and share.
YouTube at scale
Video campaigns optimized daily on CPV and CPC.
Clippers for reach
Clippers extended the content into specific target areas.
What we produced.
- Ford × Saturday Night Live partnership
- YouTube advertising
- Video promotion
- Clipper network
- Geo-targeted reach
- CPC optimization
- CPV optimization
- View reporting
From brief to every channel.
- 01
Partnership
Set up the SNL collaboration and the commercial package.
- 02
Targeting
Define the target areas and audiences for the campaign.
- 03
Launch
Run YouTube video campaigns and activate clippers.
- 04
Optimize
Tune CPC and CPV daily to maximize views.
The outcome, in work shipped.
- More than 20 million views across the commercials in 30 days.
- SNL collaboration delivered with YouTube advertising and video promotion.
- Clippers extending reach into target areas.
- CPC and CPV optimized throughout the campaign.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.