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Lanvin
A heritage house introduced to a new generation through music and creators.
Heritage, made current.
For Lanvin, iNexxus paired artists, influencers and creators with collections to build brand recognition beyond fashion's usual audience — a crossover between music and luxury.
We ran PR campaigns and brand mentions, booked creative activations through Fashion Week and the seasons that followed, and worked closely with management and creative directors to widen Lanvin's global reach.
- Music × fashion crossover
- Artist collaborations
- Influencer partnerships
- PR campaigns
- Fashion Week
- New-season launches
- TikTok & Instagram
Widen Lanvin's global reach while protecting its heritage.
The brand needed cultural relevance with a younger, global audience. The objective was collaborations and PR that felt authentic to Lanvin and travelled across markets.
How we ran the work.
Collections first
Every collaboration started from the collection and the house's story.
Year-round presence
PR and creative moments planned across Fashion Week and every season after.
Global social reach
Creator and artist content coordinated for TikTok and Instagram worldwide.
What we produced.
- Artist pairings
- Influencer and creator partnerships
- PR campaigns
- Brand mentions
- Fashion Week activations
- Merchandise launches
- TikTok and Instagram campaigns
From brief to every channel.
- 01
Creative alignment
Work with management and creative directors on the season's story.
- 02
Talent pairing
Match artists, influencers and creators to collections and drops.
- 03
Fashion Week & seasons
Book PR and creative activations around Fashion Week and each season.
- 04
Social reach
Orchestrate TikTok and Instagram exposure, mentions and press around every moment.
The outcome, in work shipped.
- Artist and creator collaborations paired with Lanvin collections.
- PR campaigns and brand mentions delivered across seasons.
- Creative activations booked around Fashion Week.
- Global social reach built with management and creative directors.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.