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Penomeco
Taking a South Korean hip-hop artist to America.
From Seoul to the US market.
iNexxus led Penomeco's expansion from South Korea into the United States, building growth through advertising, press recognition and digital campaigns with a global scope.
The work introduced the artist to American audiences and media while keeping the momentum of his global fanbase.
- US market expansion
- Press recognition
- Digital campaigns
- Advertising
- Global growth
Establish a Korean artist's presence in the US market.
Crossing markets takes more than streams. The objective was credibility in American press and targeted digital campaigns to grow a US audience.
How we ran the work.
Press recognition
US and global press outreach to introduce the artist.
Targeted growth
Digital campaigns aimed at American listeners.
Global scope
Campaigns that grew the US base without losing global fans.
What we produced.
- US press outreach
- Global press
- Digital campaigns
- Advertising
- US audience growth
- Market expansion planning
From brief to every channel.
- 01
Positioning
Define the story, the markets and the outlets that move this artist forward.
- 02
Press & creative
Pitch top-tier press and build the creative campaign around the release.
- 03
Amplify
Run digital advertising and social campaigns to extend every press moment.
- 04
Compound
Turn coverage into partnerships, crossovers and the next opportunity.
The outcome, in work shipped.
- Expansion from South Korea into the US delivered.
- Press recognition across US and global outlets.
- Digital advertising campaigns with a global scope.
- Growth in American audiences.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.