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Philips MENA

Year-round sales campaigns where every budget answers to return.

01 — ENGAGEMENT OVERVIEW

Spend that has to earn its place.

For Philips across MENA and Europe, iNexxus ran digital advertising and social campaigns built on creators, clippers, UGC influencers and original content.

New products were pushed to the demographics most likely to buy, with pixels and conversion tracking used to optimize conversions against ad spend — season after season.

SCOPE OF WORK

Digital advertising
Social media marketing
Creators & UGC
Clippers
Pixel & conversion tracking
ROAS optimization
Affiliate programs

02 — ENGAGEMENT OBJECTIVE

Drive product sales across MENA and Europe with measurable return.

The objective was growth for new products with budgets that could prove themselves — tracked conversions, clear return on ad spend and campaigns timed to each selling season.

03 — OUR APPROACH

How we ran the work.

Performance budgets

Creator and UGC budgets allocated, then reallocated, based on results.

Tracked conversions

Pixels and conversion events measured every campaign against spend.

Seasonal rhythm

Campaigns planned around the key selling seasons in each region.

04 — DELIVERABLES

What we produced.

CREATORS

Creator and UGC campaigns
Clipper activations

ADVERTISING

Digital ad campaigns
Social campaigns

TRACKING

Pixel setup
Conversion tracking
ROAS reporting

SALES

Seasonal campaigns
Affiliate programs

05 — LAUNCH WORKFLOW

From brief to every channel.

01
Audience & offer
Define the product, the season and the demographics most likely to buy.
02
Creators & creative
Brief creators, clippers and UGC talent alongside original brand content.
03
Pixels & tracking
Install pixels and conversion tracking so every sale can be traced to its spend.
04
Optimize to return
Shift budget weekly toward the ads and creators with the best return.

06 — WHAT WAS DELIVERED