iNexxus
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← BACK TO WORKCREATOR CAMPAIGNS · PAID SOCIAL · SALES
PlayStation launch event with controller on a pedestal

PlayStation

Creator-led reach across MENA and Europe, optimized all the way to sales.

01 — ENGAGEMENT OVERVIEW

Creators in front, data underneath.

iNexxus ran digital advertising and social campaigns for PlayStation across MENA and Europe, using clippers, UGC creators, influencers and original content to grow reach.

Budgets were split across creators, clippers and paid media, then optimized on CPV, CPM and cost per click. Click-through rates, affiliate programs, pixels and conversion tracking kept the focus on sales across multiple seasons.

SCOPE OF WORK
  • Digital advertising
  • Social media campaigns
  • Clippers
  • UGC creators
  • Influencers
  • Original content
  • Affiliate programs
  • Conversion tracking
02 — ENGAGEMENT OBJECTIVE

Grow social reach in two regions and turn it into sales every season.

Gaming audiences live on social. The objective was creator-led reach at efficient costs, with tracking good enough to tie spend to sales across the year's key seasons.

03 — OUR APPROACH

How we ran the work.

01

Budget across talent

Spend allocated across creators, clippers, UGC and original content by performance.

02

Optimize the unit costs

CPV, CPM, CPC and click-through rates monitored and improved continuously.

03

Close the loop

Affiliate programs, pixels and conversion tracking tied campaigns to sales.

PlayStation campaign visual
04 — DELIVERABLES

What we produced.

CREATORS
  • Clipper campaigns
  • UGC creators and influencers
  • Original content
ADVERTISING
  • Paid social campaigns
  • Digital advertising
PERFORMANCE
  • CPV, CPM and CPC optimization
  • CTR monitoring
SALES
  • Affiliate programs
  • Pixel and conversion tracking
  • Seasonal sales pushes
05 — LAUNCH WORKFLOW

From brief to every channel.

  1. 01

    Audience & offer

    Define the product, the season and the demographics most likely to buy.

  2. 02

    Creators & creative

    Brief creators, clippers and UGC talent alongside original brand content.

  3. 03

    Pixels & tracking

    Install pixels and conversion tracking so every sale can be traced to its spend.

  4. 04

    Optimize to return

    Shift budget weekly toward the ads and creators with the best return.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

  • Creator, clipper and UGC campaigns delivered across MENA and Europe.
  • Media optimized on CPV, CPM, CPC and click-through rate.
  • Affiliate programs and conversion tracking connected to sales.
  • Sales campaigns run across multiple seasons of the year.
MORE WORK
PRODUCT LAUNCH

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3 continents · 3 brand partnerships
ARTIST CAMPAIGN

Swizz Beatz // Monster Mondays — turned a weekly artist platform into a commercial growth engine.

20+ releases · Reebok partnership
← BACK TO ALL WORK
WORK WITH US

Work with us.

Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.

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