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Soho House
Nights worth being on the list for.
Access is the product.
iNexxus organized events for Soho House and filled them with A-list celebrities, influencers and creators — the kind of room that makes people want in.
Talent promoted guest lists and private access to the club, and paid ad campaigns turned that demand into membership interest.
- Event organization
- A-list talent booking
- Influencer & creator invites
- Guest-list promotion
- Membership growth
- Ad campaigns
Use unforgettable nights to drive guest lists and memberships.
A members' club grows through desire. The objective was events with a guest list people talk about, then a clear path from interest to private access and membership.
How we ran the work.
Curate the room
A-list talent, influencers and creators invited to set the tone.
Talent as promoters
Guests shared access and guest lists with their own audiences.
Paid follow-through
Ad campaigns captured the demand and directed it to membership.
What we produced.
- Event organization
- Guest-list management
- A-list celebrity bookings
- Influencer and creator invites
- Guest-list and private-access promotion
- Membership ad campaigns
From brief to every channel.
- 01
Concept
Define the night, the guest profile and what success looks like.
- 02
Talent & guests
Book the talent and build the guest list that makes the room.
- 03
Promotion
Run press, creators and paid ads to drive demand and access requests.
- 04
Convert
Turn attention into ticket sales, guest-list sign-ups and memberships.
The outcome, in work shipped.
- Events organized and filled with A-list talent, influencers and creators.
- Guest lists and private access promoted through talent.
- Ad campaigns run to drive membership interest.
- A repeatable event-to-membership playbook.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.