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Tina Karol
Global positioning for one of Ukraine's biggest stars.
A national star, positioned globally.
iNexxus worked with Tina Karol on global growth — top-tier press, advertising and digital campaigns, with a strong creative-campaign component.
The work included crossovers with fashion and brands, and press moments including coverage of her meeting with Pope Francis at the Vatican.
- Top-tier press
- Creative campaigns
- Fashion crossover
- Brand partnerships
- Digital campaigns
- Advertising
Extend a major artist's profile beyond her home market.
The objective was global recognition: press and creative campaigns that positioned Tina Karol internationally, with brand and fashion crossovers to widen the audience.
How we ran the work.
Top-tier press
Placements in the outlets that shape international perception.
Creative campaigns
Campaign concepts built around the artist's image and releases.
Fashion and brands
Crossovers that opened new audiences and partnerships.
What we produced.
- Top-tier press placements
- Press moments
- Creative campaign development
- Fashion collaborations
- Brand partnerships
- Digital campaigns
- Advertising
From brief to every channel.
- 01
Positioning
Define the story, the markets and the outlets that move this artist forward.
- 02
Press & creative
Pitch top-tier press and build the creative campaign around the release.
- 03
Amplify
Run digital advertising and social campaigns to extend every press moment.
- 04
Compound
Turn coverage into partnerships, crossovers and the next opportunity.
The outcome, in work shipped.
- Top-tier press coverage delivered.
- Creative campaigns developed around the artist.
- Fashion and brand crossovers secured.
- Press moments including her meeting with Pope Francis.
Work with us.
Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.