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← BACK TO WORKVIDEO PROMOTION · PAID MEDIA · FUNNELS
Warner Music office with the Warner logo on the wall

Warner Music Group

Video-first release campaigns bought for the lowest cost per view.

01 — ENGAGEMENT OVERVIEW

Every view bought on purpose.

For Warner Music Group artists, iNexxus runs video-led release campaigns: YouTube and Meta video promotion, publisher network buys and online press, all planned around the cost of a quality view.

Views are only the start. Each campaign drives traffic to web, where fans join an email list and enter a funnel the artist and label can use for the next release, tour or drop.

SCOPE OF WORK
  • Video promotion
  • YouTube Ads
  • Meta Ads
  • Publisher networks
  • Online press
  • Traffic to web
  • Email list building
  • Funnels
02 — ENGAGEMENT OBJECTIVE

Get music videos seen by the right fans, at the best CPV in the market.

The goal was efficient, targeted video reach in the markets that mattered for each release — and a measurable path from viewer to subscriber.

03 — OUR APPROACH

How we ran the work.

01

CPV discipline

Campaigns tuned daily on cost per view, with spend moved to the placements that perform.

02

Targeted by market

Geography, demographics and interests set per release, never one-size-fits-all.

03

View to subscriber

Landing pages and email capture turn viewers into fans the label can reach again.

Warner Music office interior
04 — DELIVERABLES

What we produced.

VIDEO
  • YouTube video campaigns
  • Meta video campaigns
  • Short-form cutdowns
NETWORKS
  • Publisher and advertiser network buys
  • Retargeting
PRESS
  • Online press placements
FUNNELS
  • Landing pages
  • Email capture
  • Funnel automation
05 — LAUNCH WORKFLOW

From brief to every channel.

  1. 01

    Brief & targeting

    Agree the release goals, then map the markets, demographics and audiences to reach.

  2. 02

    Media plan

    Split budget across Google, Meta, publisher networks, press and out-of-home by expected CPM and CPV.

  3. 03

    Launch & optimize

    Go live, read cost per view and cost per click daily, and move spend to what performs.

  4. 04

    Capture & report

    Turn traffic into email subscribers and funnel leads, and report back to the label.

06 — WHAT WAS DELIVERED

The outcome, in work shipped.

  • Video campaigns delivered across YouTube, Meta and publisher networks.
  • Spend optimized on CPV and CPC throughout each release window.
  • Viewers routed to web and captured into owned email lists.
  • Online press supporting each campaign.
MORE WORK
PRODUCT LAUNCH

Tom & Collins — expanded a touring electronic act across three continents.

3 continents · 3 brand partnerships
ARTIST CAMPAIGN

Swizz Beatz // Monster Mondays — turned a weekly artist platform into a commercial growth engine.

20+ releases · Reebok partnership
← BACK TO ALL WORK
WORK WITH US

Work with us.

Tell us what you are building, where growth is constrained, and what needs to move next. Every inquiry is reviewed by an operator.

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